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About Us

Welcome to Bergstrom Automotive


We treat customers as we would a guest in our home.  We've been recognized as a leader in guest service in the automotive industry and have received the following awards:

Named #1 Automotive Dealer in the U.S. by TIME Magazine

  • General Motors Dealer of the Year
  • Lexus Elite
  • Saturn Summit Award
  • Cadillac Master Dealer Award
  • Jaguar #1 in the USA for Customer Service
  • Honda President's Award (One of only ten 7 - time winners in the United States)
  • Cadillac Dewar's Award
  • Ford Blue Oval Certification
  • Chrysler Five Star Award
  • Volvo Sales and Service Satisfaction - Ranked Top Ten in the Nation
  • Saab Sales and Service Satisfaction - #1 in the district and in the Top 10% in the Nation
  • Nissan Owner First Award of Excellence
  • Land Rover #1 in the USA for Customer Service

The recipe for our success is very simple.  Our Mission, Vision, 12 "Bergstrom Basics," and 164 "Bergstrom Standards" embody the Bergstrom Automotive culture.  Our team members strive to provide our guests with world-class treatment.

BERGSTROM LOCATIONS

As Wisconsin's #1 Automotive Retailer, we support communities through
25 dealerships around the state.  


APPLETON
Bergstrom Chevrolet - Cadillac
Bergstrom Buick - GMC
Bergstrom Lexus
Bergstrom Premier Motorcars - Jaguar - Land Rover - Volvo - Saab - Porsche
Bergstrom Enterprise Motorcars - Mercedes - BMW
Bergstrom Victory Lane Imports - Audi - VW - Mazda - Mitsubishi - Hyundai - Nissan

NEENAH
Bergstrom Chevrolet - Buick - Cadillac
Bergstrom Used Car Center
Bergstrom Ford - Lincoln of the Fox Valley

OSHKOSH
Bergstrom Honda -  Nissan - Subaru
Bergstrom Toyota - Scion
Bergstrom Chevrolet - Buick - GMC - Cadillac

MILWAUKEE
Bergstrom Chevrolet
Bergstrom FIAT

OTHER AREAS IN WISCONSIN
Bergstrom of Kaukauna - Chrysler - Dodge - Jeep - Ram
Bergstrom Cadillac of Madison
Bergstrom Cadillac of Green Bay

Contact Information

Bergstrom Imports on Victory Lane Audi VW Mazda Mitsubishi Hyundai

3023 Victory Lane

Appleton, WI 54913
sales Sales:
(800) 659-6621

Hours

  • Monday: 8:30am-8:00pm
  • Tuesday: 8:30am-8:00pm
  • Wednesday: 8:30am-8:00pm
  • Thursday: 8:30am-8:00pm
  • Friday: 8:30am-6:00pm
  • Saturday: 8:30am-5:00pm
  • Sunday: Closed