In 1982, we started as the smallest dealer in the state. We are now the largest dealer and our team represents every brand sold in Wisconsin. Our success is based on taking great care of our guests and making a difference in the community.
With the introduction of Upfront Pricing, guests can expect pricing clearly displayed on each vehicle to provide you with a fast and friendly buying experience. The price is based on equipment, product availability, demand and age in inventory. We know our low, upfront pricing is highly competitive because we do extensive market research.
“Had the best experience at Bergstrom in Neenah. Sold my vehicle to upgrade. Looked for weeks to find what I wanted. My searches had me coming back to Bergstrom. So I ended up buying from them. Had the best salesman, Mike Schmidt. My husband brought me to pick up my new vehicle and then he finds one. Ended up leaving with a new truck for him the same day. They were fast on getting value on husbands truck, financing and couldn't be happier. Very accommodating. Thanks to Nick and Mike. Highly recommended.”
- Kris D.
"The service was excellent, their new upfront pricing was really helpful and took the guesswork and anxiety out of making our decision. Jay L. was awesome with our questions he emailed me back and forth even into the night. We had our car ready when we got there and the process went smooth. We also got excellent value for our trade-in."
- Jackalyn O.
"Jeremy Mcknight was amazing to work with on finding the right car! I was in a rush to get a new vehicle for myself and had a price limit, I found the perfect vehicle and he made it so easy with negotiation free pricing. Jeremy explained my options and warranties clearly so I could understand the differences. It wasn’t a huge process, like I feared, doing this on my own for the first time. Extremely professional and definitely recommend working with him!"